Websites promoting and content optimization

For what?

Promoting is one of the most important aspects in web-site creation. Even the bset site is dead if it's not visited. Briefly, promoting is bringing on your site as much purposeful visitors as possible. Promotion means a quantity of steps, which in aggregate give desired result.

Promoting approaches

There are two main approaches to site promotion - quick and long-time.

Quick web-project promoting is provided mainly at the expense of banner advertising and so-called "dirty-promoting" and ususally provides only temporary effect. Visitors, brought on the site with this approach often not belong to target group, therefore possible clients percentage is low.

Advantages of this approach are obvious: your project will be immediately noticed, and, if you're lucky, will give financial efficiency at once. But there are serious disadvantages too - banner advertisment is expensive while dirty optimization can make search engines ban your site.

More efficient is second approach, which mean goal-seeking site rating increasing in various search systems. As precious crawlers algorithms are secret, each optimizator has his own know-how for site optimization and search-engines providing. But there are several common rules, which are encouraged by search systems direction. They are:

• Number of external links on the site.
• Pages quantity
• Unique content
• Correlation beetween essentially text and images, formatting
• Keywords and keyphrases frequency in text, title and search meta-tags
  
• Genaral page size.
  

Depending on goals and purposes you can use first, second aproach or combine them. We don't use dirty promoting, as it can give more harm then benefit. Talking about other methods, we have succesful experince using them in resources of various purposes, complexity and subjects.

Content optimization for search engines

Content optimization is key moment in website providing. It needs close coordination between customer, optimizator and copyrighter. Optimization goal is filling site with unique content, interesting for visitors and clear for crawlers. it's complicated and often contradictory task. At this point it's needed to analyse search requests statisic and choose ones, descripting your site as close as possible. After this texts with given keywords frequency are written or existing ones are edited.

Clear and powerfull WYSIWYG editor can be inestimable advantage in site filling.