Goals and objectives definitionTo be sure your time are money spent on website aren't wasted, you should consider well it's purpose. There are several main website types:
This classification is very relative as there are many web-resources, combining absolutely different elements, but it's needed to clarify your needs. Let's give more detailed description to theese website types.
Homepage is usually created by one or several fans to tell the world about themselves. It commonly contains some interesting articles and photoalbums, music humor, software etc. Visit-cards are small sites - up to 10-15 pages. They contain information about company, it's location, contact form and, optionally, short static list of products and services. Advertising-informational company site needs well-engineered product list, which can be sorted and ordered by many parameters (e.g. name, price, date etc.). This type of web-resources needs good providing. For this purpose, sites are often filled with generall information in some sphere. E-shop in addition to handy product search, there is opportunity to order any product you like in several clicks. E-shops more than other sites need well-thought promotion policy. Even expensive banner advertising may be defensible there. Content sites attract visitors with wide variety of information and online-services (ususally free). For sites of this type very important are simplicity and reliability. Social networks include chats, forums, blogs etc. Pupularity of such kind of web resources is conditioned by simple rule - human always looks for other ones. Usually social networks are based on some informational site and unite some circle of visitiors (eg. programmers, web-developers, skiers etc.). Specialized web-resources - good example of such site are online games. Often specialized services are placed on company site (eg. free online sms sending). |




