Glossary

Browser – software for viewing and navigation. The most popular browsers are Internet Explorer, Firefox, Opera, Netscape.

CMS (Content Management System) - software of set of scripts designed for adding and editing content and changing site structure.

Content – informational part of web-site or singel page.

Page (web page) - file, usually written on HTML or generated by server script and accessed by some unique address. Web pages are viewed with browsers.

Search engine (crawler) – Specialized web service, which deals with search, categorization and ranging of websites and, particularly, web pages. Any visitor of search site can enter query (eg. "artificial intelligence") and get ordered list of pages where this phrase or separate words occur.

Site (website, web resource) - set of web pages which have common subjects and root address (usually domain name).

Unique (unique user) - visitor that have viewed one or several pages on site some day. Average count of unique users taken for some period is the main criteria of website popularity.

Web site promoting - attracting there as much visitors of target group as possible.

WYSIWYG (What You See Is what You Get) editor – software that allow you generate HTML code on basis of user inserted parameters, such as color and font family of some parts of text, images size and placement, hyper-references etc.